All work
Case StudyCreator Economy

InfluStudio

Everything you need to run your creator business. Manage campaigns, contracts, budgets, and brand collaborations in one powerful platform.

Sector
Creator Economy
Type
Web platform
Surfaces
Creator dashboard · Studio workspace
Services
Strategy · Experience Design · Digital Products
The InfluStudio creator dashboard: a welcome panel, a card for connecting seven social platforms, and tiles for active campaigns, tasks due, monthly income, and unread messages.
The Challenge

Creator work is a business. Most of it runs on tools that aren't.

A full-time creator is running sales, production, scheduling, and finance at once — usually across half a dozen apps that don't know about each other.

01

A business spread across tabs

Brand deals arrive in DMs, budgets live in a spreadsheet, and deliverables sit in a notes app. The work is real; the system holding it together isn't.

02

Money tracked by hand

Contracts, invoices, and payouts get followed manually, so the simplest question — what has been signed, and what is still owed — takes an afternoon to answer.

03

Numbers that don't add up

Every platform reports differently. Without one view of performance, it's guesswork deciding which collaborations are actually worth repeating.

What We Built

One platform, eight jobs it has to do.

Each area of the product maps to something a creator business actually does in a week — and they share one set of records, so the campaign, the contract, and the invoice are the same thing.

Campaigns

Every brand deal in one pipeline, with status, progress, budget, and deadline visible on a single row.

Content Hub

One library for assets and drafts, ready to publish out to any connected channel.

Content Calendar

A month view color-coded by platform, so an entire posting schedule reads at a glance.

Tasks

Deliverables tracked against the campaign they belong to, so nothing slips past a deadline.

Inbox

Brand conversations kept next to the deal they're about, instead of scattered across apps.

Finance & Invoicing

Contracts, invoices, and payments followed from signature through to payout.

Analytics & Insights

Performance pulled from every connected platform into one report worth acting on.

Creator CRM

For studios and managers: a roster view of every creator, contract, and payment in one place.

Connect Channels

Link an account once. Publishing and analytics follow.

Seven networks connect through a single card, with a visible counter tracking how many are live. Once an account is linked, posts publish and real analytics flow back into the dashboard without leaving the platform.

Grow your reach0 / 7 connected
InstagramTikTokYouTubeFacebookLinkedInSnapchatThreads
Two Surfaces

Built for the creator
and the studio behind them.

A solo creator opens on their own operations. A studio or manager opens on the whole roster — creator CRM, revenue, and contract activity across everyone they represent. Same records, same components, a different first screen.

  • Creator view — campaigns, calendar, tasks, income
  • Studio view — roster CRM, revenue, contracts, payments
  • Shared records, so nothing is entered twice
Design Decisions

Four choices that shaped the product.

One screen that answers “where do I stand?”

The dashboard opens on four numbers — active campaigns, tasks due, monthly income, unread messages. Everything else is one click away, but the question a creator asks first is answered before they scroll.

Onboarding you can see the end of

Connecting channels is the step that makes the rest of the product work, so it gets a card of its own with a visible counter. “0 of 7 connected” sets the expectation and marks the progress.

Status carries the meaning

Active, Draft, Signed, Awaiting signature — states are color-coded and paired with progress, so scanning a list tells you what needs attention without reading every row.

Two audiences, one system

A solo creator and a studio managing a roster need different first screens, not different products. The same components serve both, so the platform grows with whoever is using it.

Where It Stands

A creator business you can run from one screen.

Campaigns, content, contracts, and cash sit in one system instead of six. The work that used to mean reconciling a spreadsheet against an inbox is now a single view — and because every record is shared, the deal, the deliverable, and the invoice all refer to the same thing.

One source of truthSeven channels connectedCreator and studio ready
Results

What changed.

Outcomes

  • Campaigns, content, contracts and cash sit in one system instead of six.
  • The deal, the deliverable and the invoice refer to the same shared record, so reconciling a spreadsheet against an inbox stops being a job.
  • Seven channels report into a single view of a creator's business.
  • The same platform serves an individual creator and a studio managing several.

Ready to build what's next?

Let's turn your next business challenge into a digital experience that works.

Let's Talk