Ideas on making complex things simple.
Notes from the work — on experience design, digital transformation, accessibility, and the technology in between.
Complexity isn't a feature
Enterprise software often wears its difficulty as a badge of seriousness. The complexity belongs in the system — not in the interface people have to operate.
Digital transformation fails in the handover
Most transformation programs don't fail at strategy or at build. They fail in the gap between launch and the way people actually work on a Tuesday.
Accessibility is a constraint, not a checklist
Treated as an audit at the end, accessibility becomes expensive and grudging. Treated as a design constraint at the start, it mostly just makes the product better.
The dashboard nobody opens
Most dashboards answer questions nobody asked. Designing for decisions rather than for data is the difference between a screen people check and a screen people close.
Where AI belongs in a workflow
The useful question isn't whether to add AI. It's which parts of a process are genuinely tolerant of being wrong sometimes — and what happens when they are.
Design systems earn their keep on the second project
A design system rarely pays for itself while you're building it. It pays when the next thing gets built — which is exactly why so many are abandoned just before they start working.
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